Impact of product costing for branding and business support on small and medium enterprises in Malaysia
This study examines the relationship between costing towards branding and business support on Small and Medium Enterprises (SMEs) of food and beverages (F&B) products supplying a hypermarket in Malaysia. Specifically, this study examines the mediating effect of branding on the relationship betwe...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/68679/ http://psasir.upm.edu.my/id/eprint/68679/1/05%20JSSH-2183-2017.pdf |
| _version_ | 1848856195479109632 |
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| author | Faizal, Diana Rose Mohd Ashhari, Zariyawati Kamarohim, Nor Azlina Md Nassir, Annuar |
| author_facet | Faizal, Diana Rose Mohd Ashhari, Zariyawati Kamarohim, Nor Azlina Md Nassir, Annuar |
| author_sort | Faizal, Diana Rose |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study examines the relationship between costing towards branding and business support on Small and Medium Enterprises (SMEs) of food and beverages (F&B) products supplying a hypermarket in Malaysia. Specifically, this study examines the mediating effect of branding on the relationship between products' costing and SMEs' product value. This study also examines the moderating effect of business support on the relationship of products' costing to branding. This study used a quantitative method by distributing questionnaires to SMEs with an F&B background. Four hundred questionnaires were collected from the SMEs. A theory, like transaction cost and the resource-based view, was applied to support the proposed five relationships and hypotheses. This study used partial least squares structural equation modelling (PLS-SEM). The results of this study show that cost is significant with mass-produced SMEs' product value. The result reveals a strong interaction of mediation in the implementation of branding for the SMEs' product value. In brief, business support acting as a moderator has no moderating effect on branding. Therefore, SMEs need to put aside a significant sum of funds to enhance their products' branding. This can help SMEs in manufacturing products according to the demands of consumers and the hypermarket. These actions can increase SMEs' income and contribute to national economic growth. |
| first_indexed | 2025-11-15T11:37:48Z |
| format | Article |
| id | upm-68679 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:37:48Z |
| publishDate | 2019 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-686792019-06-10T02:46:12Z http://psasir.upm.edu.my/id/eprint/68679/ Impact of product costing for branding and business support on small and medium enterprises in Malaysia Faizal, Diana Rose Mohd Ashhari, Zariyawati Kamarohim, Nor Azlina Md Nassir, Annuar This study examines the relationship between costing towards branding and business support on Small and Medium Enterprises (SMEs) of food and beverages (F&B) products supplying a hypermarket in Malaysia. Specifically, this study examines the mediating effect of branding on the relationship between products' costing and SMEs' product value. This study also examines the moderating effect of business support on the relationship of products' costing to branding. This study used a quantitative method by distributing questionnaires to SMEs with an F&B background. Four hundred questionnaires were collected from the SMEs. A theory, like transaction cost and the resource-based view, was applied to support the proposed five relationships and hypotheses. This study used partial least squares structural equation modelling (PLS-SEM). The results of this study show that cost is significant with mass-produced SMEs' product value. The result reveals a strong interaction of mediation in the implementation of branding for the SMEs' product value. In brief, business support acting as a moderator has no moderating effect on branding. Therefore, SMEs need to put aside a significant sum of funds to enhance their products' branding. This can help SMEs in manufacturing products according to the demands of consumers and the hypermarket. These actions can increase SMEs' income and contribute to national economic growth. Universiti Putra Malaysia Press 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/68679/1/05%20JSSH-2183-2017.pdf Faizal, Diana Rose and Mohd Ashhari, Zariyawati and Kamarohim, Nor Azlina and Md Nassir, Annuar (2019) Impact of product costing for branding and business support on small and medium enterprises in Malaysia. Pertanika Journal of Social Sciences & Humanities, 27 (T1). pp. 59-74. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2027%20(T1).%202019/05%20JSSH-2183-2017.pdf |
| spellingShingle | Faizal, Diana Rose Mohd Ashhari, Zariyawati Kamarohim, Nor Azlina Md Nassir, Annuar Impact of product costing for branding and business support on small and medium enterprises in Malaysia |
| title | Impact of product costing for branding and business support on small and medium enterprises in Malaysia |
| title_full | Impact of product costing for branding and business support on small and medium enterprises in Malaysia |
| title_fullStr | Impact of product costing for branding and business support on small and medium enterprises in Malaysia |
| title_full_unstemmed | Impact of product costing for branding and business support on small and medium enterprises in Malaysia |
| title_short | Impact of product costing for branding and business support on small and medium enterprises in Malaysia |
| title_sort | impact of product costing for branding and business support on small and medium enterprises in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/68679/ http://psasir.upm.edu.my/id/eprint/68679/ http://psasir.upm.edu.my/id/eprint/68679/1/05%20JSSH-2183-2017.pdf |