Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation

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Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation

Frequent change of mobile phones is believed to bring negative consequences to our well-being. The replacement behaviors are influenced by complex reasoning that lies beyond product depreciation such as consumption values and technology adoption. The main objective of this study was to examine th...

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Bibliographic Details
Main Author:	Yong, Hiew Wei
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Cell phones - Social aspects Information society Cell phones
Online Access:	http://psasir.upm.edu.my/id/eprint/68531/ http://psasir.upm.edu.my/id/eprint/68531/1/FEM%202018%202.pdf

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