Role of store image and cause-related marketing in hypermarket visit intention

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Role of store image and cause-related marketing in hypermarket visit intention

As the number of hypermarket outlets in Malaysia increase substantially each year, they become more sophisticated in their marketing strategies and more competitive in their products quality, price and services, resulting in an intense competition to attract patrons. Hence, apart from possessing...

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Bibliographic Details
Main Author:	Hong, Kay Tze
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Hypermarkets Consumer satisfaction Retail trade
Online Access:	http://psasir.upm.edu.my/id/eprint/68498/ http://psasir.upm.edu.my/id/eprint/68498/1/FEP%202018%2010.pdf

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