Attitudinal professionalism and professional competencies as predictors of public relations practitioners’ self-efficacy

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Attitudinal professionalism and professional competencies as predictors of public relations practitioners’ self-efficacy

This research examined the PR practitioners’ attitudinal professionalism and competencies as predictors of their self-efficacy. This conceptualization was in response to scholars’ lamentation of practitioners’ low ability, low self-confidence, low competency and acute shortage of researches on pr...

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Bibliographic Details
Main Author:	Gusau, Ahmed Lawal
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Self-efficacy Public relations
Online Access:	http://psasir.upm.edu.my/id/eprint/68467/ http://psasir.upm.edu.my/id/eprint/68467/1/FBMK%202018%209.pdf

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