Consumer preference for specific beef attributes in Peninsular Malaysia

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Consumer preference for specific beef attributes in Peninsular Malaysia

Recent food industry trends have driven changes in the Malaysian food consumption. By increasing the consumer concerns over food safety, they are able to purchase food products not only to serve their basic needs but also for fulfill their various goods quality standards needed. In Malaysia be...

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Bibliographic Details
Main Author:	Jamil, Siti Hawa
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Beef industry - Malaysia Beef - Quality - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/68336/ http://psasir.upm.edu.my/id/eprint/68336/1/FP%202015%20105%20IR.pdf

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