Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists

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Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists

One of the major concerns of the tourism industry in any country is to develop a positive image about the country globally. The basic objective of this study is to analyze the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values, lifestyle...

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Bibliographic Details
Main Author:	Mohammed Kani, Yusuf Ahmed
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Tourism industry - Malaysia Tourism - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/68102/ http://psasir.upm.edu.my/id/eprint/68102/1/gsm%202015%209%20ir.pdf

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