Disintermediation threat: do small medium traditional travel agencies in Malaysia embrace ICT adequately?

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Disintermediation threat: do small medium traditional travel agencies in Malaysia embrace ICT adequately?

As early as 1999, Werthner and Klein have acknowledged the disintermediation threat of Traditional Travel Agencies (TTA) due to the emergence of Virtual Travel Agencies (e.g. Travelocity, Expedia) and infomediaries (e.g. Travelbids, Priceline). Almost 18 years later, (as of 2017), it is interesting...

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Bibliographic Details
Main Authors:	Munikrishnan, Uma Thevi, Ng, Siew Imm, Ho, Jo Ann, Raja Yusof, Raja Nerina
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/67813/ http://psasir.upm.edu.my/id/eprint/67813/1/47%20JSSH-2617-2017.pdf

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