Factors influencing purchase intentions through social networking websites among Malaysian students

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Factors influencing purchase intentions through social networking websites among Malaysian students

As in many other countries, social media has today become one of the fastest and strongest networking and communication tools in Malaysia. This has facilitated the growth of online marketing and online shopping in the country. Realizing this development, companies have to venture into the world of s...

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Bibliographic Details
Main Author:	Fard, Saeideh Sharifi
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Social networks Teleshopping Shopping - Computing network resources
Online Access:	http://psasir.upm.edu.my/id/eprint/67447/ http://psasir.upm.edu.my/id/eprint/67447/1/FBMK%202017%2021%20IR.pdf

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