Faktor audien sasaran sebagai penghalang keberkesanan kempen antimerokok
Kempen Antimerokok telah menimbulkan pelbagai persoalan dari segi keberkesanannya terhadap masyarakat dan perlu dipertimbangkan dari segi pelan strategik berbanding pelan taktikal. Merujuk statistik terkini, 50% lelaki dan 13% wanita di Malaysia adalah perokok. Tujuan utama kajian ini dijalank...
| Main Author: | Abdullah, Siti Faidul Maisarah |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/67442/ http://psasir.upm.edu.my/id/eprint/67442/1/FBMK%202017%2023%20IR.pdf |
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