Effects of memorable tourism experiences as mediators on visits to Mulu National Park Sarawak, Malaysia

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Effects of memorable tourism experiences as mediators on visits to Mulu National Park Sarawak, Malaysia

Tourism experience at a destination is a powerful driver of future behaviour because it determines satisfaction and memorable experience. Studies have shown that satisfying tourism experience alone is not sufficient for tourist to remain loyal to a destination as statistics on Mulu National Pa...

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Bibliographic Details
Main Author:	Mahdzar, Mazlina
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Tourism - Malaysia Culture and tourism Caves
Online Access:	http://psasir.upm.edu.my/id/eprint/67187/ http://psasir.upm.edu.my/id/eprint/67187/1/IPTPH%202016%204%20IR.pdf

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