The product design preferences based on Kansei engineering: car products in Malaysia

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The product design preferences based on Kansei engineering: car products in Malaysia

This study discussed the customer preferences towards the product design profiles based on Kansei Engineering. The purpose of this study is to find out what the emotional preferences (Kansei) towards the car design profile using developed questionnaires of Kansei words (Stylish, Comfortable, Safe, S...

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Bibliographic Details
Main Authors:	Sihombing, Haeryip, Wan Nor Azman, Wan Ainul Syafika, Sulaiman, Shamsuddin, Salleh, Mohd Rizal, Yaakob, Mohd Yuhazri
Format:	Conference or Workshop Item
Language:	English
Published:	Centre for Advanced Research on Energy, Faculty of Mechanical Engineering, Universiti Teknikal Malaysia Melaka 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/67120/ http://psasir.upm.edu.my/id/eprint/67120/1/MERD17-3-1.pdf

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