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Corporate identity pillars in a Malaysian government-linked company's (GLC) corporate brand: upper management views

Corporate identity of the government–linked companies: Government linked company play an important role in economic development, especially in developing nations. However, experience of many countries demonstrates that GLCs are usually less efficient than non-GLCs as measured by their economic perfo...

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Bibliographic Details
Main Author:	Bidin, Rosmiza
Format:	Conference or Workshop Item
Language:	English
Published:	Faculty of Communication Arts, Chulalongkorn University 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/67051/ http://psasir.upm.edu.my/id/eprint/67051/1/icmcac2015-1.pdf

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