Development of branding concept and philosophy in establishing Malaysian fashion designers at the global market

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Development of branding concept and philosophy in establishing Malaysian fashion designers at the global market

The paper focuses on the development of brand concept and philosophy for the purpose of enabling Malaysian fashion designers to penetrate and establish themselves in the international fashion markets. The problem of the research is the lack of new Malaysian brands in the global market besides the fe...

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Bibliographic Details
Main Authors:	Abd Karim, Khairulazlan, Shaari, Nazlina
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Online Access:	http://psasir.upm.edu.my/id/eprint/66990/ http://psasir.upm.edu.my/id/eprint/66990/1/Reka2016-4.pdf

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