Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia

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Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia

The Malay small family business (MSFB) has a great potential in food processing industry. This is because of the demand on food processing products from domestic consumers. The demand is increasing especially during the festival seasons. High demand from consumer explains about business performance....

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Bibliographic Details
Main Authors:	Jamaluddin, Askiah, Paim, Laily, Abdul Rahim @ Abdul Wahab, Husniyah, Redzuan, Ma'rof
Format:	Conference or Workshop Item
Language:	English
Published:	Penerbit MARDI 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/66911/ http://psasir.upm.edu.my/id/eprint/66911/1/NCAFM%20Oral-6.pdf

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