Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia

The Malay small family business (MSFB) has a great potential in food processing industry. This is because of the demand on food processing products from domestic consumers. The demand is increasing especially during the festival seasons. High demand from consumer explains about business performance....

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Main Authors: Jamaluddin, Askiah, Paim, Laily, Abdul Rahim @ Abdul Wahab, Husniyah, Redzuan, Ma'rof
Format: Conference or Workshop Item
Language:English
Published: Penerbit MARDI 2018
Online Access:http://psasir.upm.edu.my/id/eprint/66911/
http://psasir.upm.edu.my/id/eprint/66911/1/NCAFM%20Oral-6.pdf
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author Jamaluddin, Askiah
Paim, Laily
Abdul Rahim @ Abdul Wahab, Husniyah
Redzuan, Ma'rof
author_facet Jamaluddin, Askiah
Paim, Laily
Abdul Rahim @ Abdul Wahab, Husniyah
Redzuan, Ma'rof
author_sort Jamaluddin, Askiah
building UPM Institutional Repository
collection Online Access
description The Malay small family business (MSFB) has a great potential in food processing industry. This is because of the demand on food processing products from domestic consumers. The demand is increasing especially during the festival seasons. High demand from consumer explains about business performance. However, there are several elements that can be explained as business performance. Generally, the financial is a measurement to explain the business performance. Therefore, the purpose of this paper is to highlight the main domain that contributes to business performance model of Malay Small Family Food Processing Industry. This paper employed the Household Production Theory as a research based. This theory is closely related to explain the important of small family business for family wellbeing. Business performance can be reached without reduce the wellbeing of the family. The results of a field survey reveal responses from 70 business owners from four states in Peninsular Malaysia which are Selangor, Perak, Terengganu and Johor. The data was collected within three months. The data was analysed by descriptive analysis and exploratory factor analysis (EFA). Based on EFA, demand is an important contribution to business performance for MSFB. There are four domains that complement to business performance model. The result benefited to the researchers, extension officers and policy makers on overcome the issue of demand.
first_indexed 2025-11-15T11:29:57Z
format Conference or Workshop Item
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institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T11:29:57Z
publishDate 2018
publisher Penerbit MARDI
recordtype eprints
repository_type Digital Repository
spelling upm-669112019-03-06T05:29:24Z http://psasir.upm.edu.my/id/eprint/66911/ Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia Jamaluddin, Askiah Paim, Laily Abdul Rahim @ Abdul Wahab, Husniyah Redzuan, Ma'rof The Malay small family business (MSFB) has a great potential in food processing industry. This is because of the demand on food processing products from domestic consumers. The demand is increasing especially during the festival seasons. High demand from consumer explains about business performance. However, there are several elements that can be explained as business performance. Generally, the financial is a measurement to explain the business performance. Therefore, the purpose of this paper is to highlight the main domain that contributes to business performance model of Malay Small Family Food Processing Industry. This paper employed the Household Production Theory as a research based. This theory is closely related to explain the important of small family business for family wellbeing. Business performance can be reached without reduce the wellbeing of the family. The results of a field survey reveal responses from 70 business owners from four states in Peninsular Malaysia which are Selangor, Perak, Terengganu and Johor. The data was collected within three months. The data was analysed by descriptive analysis and exploratory factor analysis (EFA). Based on EFA, demand is an important contribution to business performance for MSFB. There are four domains that complement to business performance model. The result benefited to the researchers, extension officers and policy makers on overcome the issue of demand. Penerbit MARDI 2018 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/66911/1/NCAFM%20Oral-6.pdf Jamaluddin, Askiah and Paim, Laily and Abdul Rahim @ Abdul Wahab, Husniyah and Redzuan, Ma'rof (2018) Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia. In: National Conference on Agricultural and Food Mechanization 2018 (NCAFM 2018), 17-19 Apr. 2018, Pullman Kuching, Sarawak. (pp. 179-181).
spellingShingle Jamaluddin, Askiah
Paim, Laily
Abdul Rahim @ Abdul Wahab, Husniyah
Redzuan, Ma'rof
Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia
title Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia
title_full Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia
title_fullStr Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia
title_full_unstemmed Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia
title_short Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia
title_sort demand as an important contribution to business performance model of malay small family food processing industry in peninsular malaysia
url http://psasir.upm.edu.my/id/eprint/66911/
http://psasir.upm.edu.my/id/eprint/66911/1/NCAFM%20Oral-6.pdf