High involvement product information search on the internet among consumers in Yinchuan, China

High involvement product information search on the internet among consumers in Yinchuan, China

Consumers are armed with the most efficient ways to get information on product specifications, stores, and promotions due to the advance of the Internet. In China, consumers have increasingly depended on the Internet for pre-purchase information searching, especially for high involvement produ...

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Bibliographic Details
Main Author: Zhu, Beiyu
Format: Thesis
Language:English
Published: 2016
Subjects:
Internet searching
Consumers - China
Online Access:http://psasir.upm.edu.my/id/eprint/66758/
http://psasir.upm.edu.my/id/eprint/66758/1/FEM%202016%2052%20IR%20UPM%20IR.pdf

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