Consumers' demographic factors influencing perceived service quality in e-shopping: some evidence from Nigerian online shopping

Consumers' demographic factors influencing perceived service quality in e-shopping: some evidence from Nigerian online shopping

The literature has consistently demonstrated that consumers' perception of online stores' service quality is influenced by several factors such as technology use skills, knowledge, income, gender, age, and marital status. This study seeks to determine the differences of perceived service q...

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Bibliographic Details
Main Authors: Ibrahim, Adamkolo Mohammed, Hassan, Md. Salleh, Pate, Umaru Alhaji
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2018
Online Access:http://psasir.upm.edu.my/id/eprint/66239/
http://psasir.upm.edu.my/id/eprint/66239/1/08%20JSSH-1850-2016.pdf

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