Brand credibility, perceived quality and perceived value: a study of customer satisfaction

Brand credibility, perceived quality and perceived value: a study of customer satisfaction

This research examines the relationship of brand credibility, perceived quality and perceived value towards customer satisfaction and to what extent customer satisfaction influences brand loyalty. A questionnaire survey method was used to collect data for this study and 100 footwear consumers from s...

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Bibliographic Details
Main Authors: Othman, Manisah, Kamarohim, Nor Azlina, Mohd Nizam, Fadilah
Format: Article
Language:English
Published: Faculty of Economics and Management, Universiti Putra Malaysia 2017
Online Access:http://psasir.upm.edu.my/id/eprint/65360/
http://psasir.upm.edu.my/id/eprint/65360/1/%2811%29%20IJEM%20%28S3%29%202017%20R2%20%28JPP08%29%20Brand%20Credibility%2C%20Perceived%20Quality%20and%20Perceived%20Value.pdf

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