Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours

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Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours

Empirical research and opinion polls make it evident that environmental awareness, consciousness and concerns are highly registered, and pro-environment behaviour adoption is the function of the said factors; moreover marketers are active to adopt pro-environmental marketing strategies and environme...

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Bibliographic Details
Main Authors:	Yoong, Siew Wai, Bojei, Jamil
Format:	Conference or Workshop Item
Language:	English
Published:	2015
Online Access:	http://psasir.upm.edu.my/id/eprint/64437/ http://psasir.upm.edu.my/id/eprint/64437/1/KLIBEL-6_7-PROCEEDING-TEMPLATE-VOL-2-BUSINESS-Copy.pdf

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