Effects of consumer ethnocentrism of Malaysian working women on their purchasing behaviour of halal cosmetic products

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Effects of consumer ethnocentrism of Malaysian working women on their purchasing behaviour of halal cosmetic products

The wave of globalization has impacted various industries including the cosmetics industry in Malaysia. The availability of various international brands and home grown brand has given the consumers the luxury to choose a wide variety of cosmetics which are available in the market place. Thus, it is...

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Bibliographic Details
Main Author:	Kaur, Kamaljeet
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Women employees - Ethnocentrism - Malaysia Women employees - Malaysia Ethnocentrism
Online Access:	http://psasir.upm.edu.my/id/eprint/63973/ http://psasir.upm.edu.my/id/eprint/63973/1/FEM%202015%2049IR.pdf

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