Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan)

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Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan)

The present study investigated the important of demographic factor which influences on the consumer awareness towards halal in Malaysia. The present study seeks to address the following objectives which are to identify the level of awareness of Muslim in Kelantan (East Coast Malaysia) towards halal...

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Bibliographic Details
Main Authors:	Ab Rahman, Suhaimi, Abd Rahman, Azmawani, Ali, Mass Hareeza, Tukimin, Siti Nurhidayaah
Format:	Conference or Workshop Item
Language:	English
Published:	Halal Products Research Institute, Universiti Putra Malaysia 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/63951/ http://psasir.upm.edu.my/id/eprint/63951/1/M34.pdf

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