Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia
The study aims to address marketing effectiveness of both Islamic banks and conventional banks (CBs) by using a modified “chain-of-effect” framework. Against current literature, which is based on customer surveys, reports do not include marketing activities by the Islamic banks (IB); this study adop...
| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Palgrave Macmillan-Springer Nature
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/63778/ http://psasir.upm.edu.my/id/eprint/63778/1/Marketing%20effectiveness%20of%20Islamic%20and%20conventional%20banks%20evidence%20from%20Malaysia.pdf |
| _version_ | 1848854861271007232 |
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| author | Habibullah, Muzafar Shah Abdul Hamid, Baharom Syed Najibullah |
| author_facet | Habibullah, Muzafar Shah Abdul Hamid, Baharom Syed Najibullah |
| author_sort | Habibullah, Muzafar Shah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The study aims to address marketing effectiveness of both Islamic banks and conventional banks (CBs) by using a modified “chain-of-effect” framework. Against current literature, which is based on customer surveys, reports do not include marketing activities by the Islamic banks (IB); this study adopts a bank perspective to explore the IB’s behavior in this regard. Applying fixed-effect panel regression on the quarterly data of five IBs and five CBs in Malaysia, the study aims to explore the influence of marketing efforts on performance (both financial and nonfinancial) and if such relation varies by the type of banks in Malaysia. The findings of the study show that IBs are performing well in using marketing efforts to generate meaningful financial and nonfinancial performance. |
| first_indexed | 2025-11-15T11:16:35Z |
| format | Book Section |
| id | upm-63778 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:16:35Z |
| publishDate | 2017 |
| publisher | Palgrave Macmillan-Springer Nature |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-637782018-07-20T09:09:12Z http://psasir.upm.edu.my/id/eprint/63778/ Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia Habibullah, Muzafar Shah Abdul Hamid, Baharom Syed Najibullah The study aims to address marketing effectiveness of both Islamic banks and conventional banks (CBs) by using a modified “chain-of-effect” framework. Against current literature, which is based on customer surveys, reports do not include marketing activities by the Islamic banks (IB); this study adopts a bank perspective to explore the IB’s behavior in this regard. Applying fixed-effect panel regression on the quarterly data of five IBs and five CBs in Malaysia, the study aims to explore the influence of marketing efforts on performance (both financial and nonfinancial) and if such relation varies by the type of banks in Malaysia. The findings of the study show that IBs are performing well in using marketing efforts to generate meaningful financial and nonfinancial performance. Palgrave Macmillan-Springer Nature 2017 Book Section PeerReviewed text en http://psasir.upm.edu.my/id/eprint/63778/1/Marketing%20effectiveness%20of%20Islamic%20and%20conventional%20banks%20evidence%20from%20Malaysia.pdf Habibullah, Muzafar Shah and Abdul Hamid, Baharom and Syed Najibullah (2017) Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia. In: Islamic Banking: Growth, Stability and Inclusion. Palgrave CIBFR Studies in Islamic Finance . Palgrave Macmillan-Springer Nature, Cham, Switzerland, 51 - 80. ISBN 9783319459097 10.1007/978-3-319-45910-3_4 |
| spellingShingle | Habibullah, Muzafar Shah Abdul Hamid, Baharom Syed Najibullah Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia |
| title | Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia |
| title_full | Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia |
| title_fullStr | Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia |
| title_full_unstemmed | Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia |
| title_short | Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia |
| title_sort | marketing effectiveness of islamic and conventional banks: evidence from malaysia |
| url | http://psasir.upm.edu.my/id/eprint/63778/ http://psasir.upm.edu.my/id/eprint/63778/ http://psasir.upm.edu.my/id/eprint/63778/1/Marketing%20effectiveness%20of%20Islamic%20and%20conventional%20banks%20evidence%20from%20Malaysia.pdf |