The motivational approach of religion: the significance of religious orientation on customer behaviour

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The motivational approach of religion: the significance of religious orientation on customer behaviour

Most marketing studies used religious affiliation, religious commitment, and religiosity in measuring the influence of religion on customers' attitudes and behaviors. This study sheds light on the religious orientation as another religious factor that researchers should examine its influence to...

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Bibliographic Details
Main Authors:	Abu-Alhaija, Ahmad Saif-Alddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Nor Siah
Format:	Article
Language:	English
Published:	IJECM 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/63492/ http://psasir.upm.edu.my/id/eprint/63492/1/The%20Motivational%20Approach%20of%20Religion.pdf

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