The motivational approach of religion: the significance of religious orientation on customer behaviour
Most marketing studies used religious affiliation, religious commitment, and religiosity in measuring the influence of religion on customers' attitudes and behaviors. This study sheds light on the religious orientation as another religious factor that researchers should examine its influence to...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IJECM
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/63492/ http://psasir.upm.edu.my/id/eprint/63492/1/The%20Motivational%20Approach%20of%20Religion.pdf |
| _version_ | 1848854802621005824 |
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| author | Abu-Alhaija, Ahmad Saif-Alddin Raja Yusof, Raja Nerina Hashim, Haslinda Jaharuddin, Nor Siah |
| author_facet | Abu-Alhaija, Ahmad Saif-Alddin Raja Yusof, Raja Nerina Hashim, Haslinda Jaharuddin, Nor Siah |
| author_sort | Abu-Alhaija, Ahmad Saif-Alddin |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Most marketing studies used religious affiliation, religious commitment, and religiosity in measuring the influence of religion on customers' attitudes and behaviors. This study sheds light on the religious orientation as another religious factor that researchers should examine its influence to provide further understanding in the existing research models on customers' behaviors. The present study concludes that the religious orientation construct and its scale (ROS) should be used independently from other religious factors, such as, religious affiliation and religious commitment (religiosity). |
| first_indexed | 2025-11-15T11:15:39Z |
| format | Article |
| id | upm-63492 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:15:39Z |
| publishDate | 2017 |
| publisher | IJECM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-634922018-07-20T09:26:54Z http://psasir.upm.edu.my/id/eprint/63492/ The motivational approach of religion: the significance of religious orientation on customer behaviour Abu-Alhaija, Ahmad Saif-Alddin Raja Yusof, Raja Nerina Hashim, Haslinda Jaharuddin, Nor Siah Most marketing studies used religious affiliation, religious commitment, and religiosity in measuring the influence of religion on customers' attitudes and behaviors. This study sheds light on the religious orientation as another religious factor that researchers should examine its influence to provide further understanding in the existing research models on customers' behaviors. The present study concludes that the religious orientation construct and its scale (ROS) should be used independently from other religious factors, such as, religious affiliation and religious commitment (religiosity). IJECM 2017-12-16 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/63492/1/The%20Motivational%20Approach%20of%20Religion.pdf Abu-Alhaija, Ahmad Saif-Alddin and Raja Yusof, Raja Nerina and Hashim, Haslinda and Jaharuddin, Nor Siah (2017) The motivational approach of religion: the significance of religious orientation on customer behaviour. International Journal of Economics, Commerce and Management, 5 (12). 609 - 619. ISSN 2348-0386 |
| spellingShingle | Abu-Alhaija, Ahmad Saif-Alddin Raja Yusof, Raja Nerina Hashim, Haslinda Jaharuddin, Nor Siah The motivational approach of religion: the significance of religious orientation on customer behaviour |
| title | The motivational approach of religion: the significance of religious orientation on customer behaviour |
| title_full | The motivational approach of religion: the significance of religious orientation on customer behaviour |
| title_fullStr | The motivational approach of religion: the significance of religious orientation on customer behaviour |
| title_full_unstemmed | The motivational approach of religion: the significance of religious orientation on customer behaviour |
| title_short | The motivational approach of religion: the significance of religious orientation on customer behaviour |
| title_sort | motivational approach of religion: the significance of religious orientation on customer behaviour |
| url | http://psasir.upm.edu.my/id/eprint/63492/ http://psasir.upm.edu.my/id/eprint/63492/1/The%20Motivational%20Approach%20of%20Religion.pdf |