The level of cyber ethnocentrism among multiethnic in Malaysia
Ethnocentrism is the evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture. As Malaysians are practicing multicultural communication, ethnocentrism is there. This study is done in order to find the level of ethnocentrism among mul...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/63484/ http://psasir.upm.edu.my/id/eprint/63484/1/The%20level%20of%20cyber%20ethnocentrism%20among%20multiethnic%20in%20Malaysia.pdf |
| _version_ | 1848854800676945920 |
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| author | Ridzuan, Abdul Rauf Bolong, Jusang Abu Said, Al-Mansor |
| author_facet | Ridzuan, Abdul Rauf Bolong, Jusang Abu Said, Al-Mansor |
| author_sort | Ridzuan, Abdul Rauf |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Ethnocentrism is the evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture. As Malaysians are practicing multicultural communication, ethnocentrism is there. This study is done in order to find the level of ethnocentrism among multiethnic SNS users in Malaysia. This study used the social capital theory as foundations theories for model development. The minimum sample size was determined through G⃰Power analysis. The study involved 482 respondents, selected through a cluster sampling technique involving three main ethnics in Malaysia. A cross sectional survey and structured questionnaire were used for data collection. All variables were measured through scales previously used by other researchers. SPSSS ver. 20 software was used in the analysis. Results of the SPSS indicated that for the level of ethnocentrism namely stereotype, mistrust, avoidance and differential treatment in SNS are low. |
| first_indexed | 2025-11-15T11:15:38Z |
| format | Article |
| id | upm-63484 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:15:38Z |
| publishDate | 2017 |
| publisher | Universiti Teknologi MARA |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-634842018-07-23T02:59:16Z http://psasir.upm.edu.my/id/eprint/63484/ The level of cyber ethnocentrism among multiethnic in Malaysia Ridzuan, Abdul Rauf Bolong, Jusang Abu Said, Al-Mansor Ethnocentrism is the evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture. As Malaysians are practicing multicultural communication, ethnocentrism is there. This study is done in order to find the level of ethnocentrism among multiethnic SNS users in Malaysia. This study used the social capital theory as foundations theories for model development. The minimum sample size was determined through G⃰Power analysis. The study involved 482 respondents, selected through a cluster sampling technique involving three main ethnics in Malaysia. A cross sectional survey and structured questionnaire were used for data collection. All variables were measured through scales previously used by other researchers. SPSSS ver. 20 software was used in the analysis. Results of the SPSS indicated that for the level of ethnocentrism namely stereotype, mistrust, avoidance and differential treatment in SNS are low. Universiti Teknologi MARA 2017-06-26 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/63484/1/The%20level%20of%20cyber%20ethnocentrism%20among%20multiethnic%20in%20Malaysia.pdf Ridzuan, Abdul Rauf and Bolong, Jusang and Abu Said, Al-Mansor (2017) The level of cyber ethnocentrism among multiethnic in Malaysia. Academic Journal of Business and Social Sciences (AJoBSS), 1 (1). 40 - 56. ISSN ESSN: 2590-440X http://publication.melaka.uitm.edu.my/index.php/ajobss/article/view/14/9 |
| spellingShingle | Ridzuan, Abdul Rauf Bolong, Jusang Abu Said, Al-Mansor The level of cyber ethnocentrism among multiethnic in Malaysia |
| title | The level of cyber ethnocentrism among multiethnic in Malaysia |
| title_full | The level of cyber ethnocentrism among multiethnic in Malaysia |
| title_fullStr | The level of cyber ethnocentrism among multiethnic in Malaysia |
| title_full_unstemmed | The level of cyber ethnocentrism among multiethnic in Malaysia |
| title_short | The level of cyber ethnocentrism among multiethnic in Malaysia |
| title_sort | level of cyber ethnocentrism among multiethnic in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/63484/ http://psasir.upm.edu.my/id/eprint/63484/ http://psasir.upm.edu.my/id/eprint/63484/1/The%20level%20of%20cyber%20ethnocentrism%20among%20multiethnic%20in%20Malaysia.pdf |