The impact of consumer engagement towards consumer loyalty in tourism and hospitality industry

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The impact of consumer engagement towards consumer loyalty in tourism and hospitality industry

Consumer loyalty is an important element in research for marketers to retain consumers regardless of industry. With the development of tourism and hospitality industry and the increasing popularity of social media, the engagement between the company and consumers is crucial to the success of the co...

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Bibliographic Details
Main Authors:	Leong, Mei Kei, Osman, Syuhaily, Paim, Laily
Format:	Article
Published:	Malaysian Consumer and Family Economics (MACFEA) 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/63464/

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