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Shaping and enhancing airport lounge experiences: the application of brand personality and image congruity theories

Purpose: In consideration of the lack of research regarding airline lounge customers’ behavior, the purpose of this study was to examine the relationships among brand personality, self-congruity, functional congruity, positive emotion, customer satisfaction and revisit intentions in airline lounges....

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Bibliographic Details
Main Authors:	Lee, Sanghyeop, Chua, Bee-Lia, Kim, Hyeon-Cheol, Han, Heesup
Format:	Article
Language:	English
Published:	Emerald 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/63205/ http://psasir.upm.edu.my/id/eprint/63205/1/Shaping%20and%20enhancing%20airport%20lounge%20experiences.pdf

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