Relationship of personality factors and purchase intention of counterfeit products among college students

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Relationship of personality factors and purchase intention of counterfeit products among college students

This study aims to determine the influence of personality factors which inclusive of price consciousness,fashion consciousness and value consciousness towards purchase intention of counterfeit products among college students. A total of 178 respondents have been selected through two levels of samp...

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Bibliographic Details
Main Authors:	Leong, Mei Kei, Osman, Syuhaily, Abu Bakar, Nur Syaheera
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/62944/ http://psasir.upm.edu.my/id/eprint/62944/1/Relationship%20of%20personality%20factors%20and%20purchase%20intention%20of%20counterfeit%20products%20.pdf

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