Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior

Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior

The main goal of this study to investigate the mediating effects of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. To this end, at first the study tests the previous proposition of direct path of the effect of exposure to glob...

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Bibliographic Details
Main Authors: Akhoundi, Maryam, Osman, Syuhaily, Paim, Laily, Nezakati, Hossein
Format: Article
Language:English
Published: Malaysian Consumer and Family Economics Association 2017
Online Access:http://psasir.upm.edu.my/id/eprint/62384/
http://psasir.upm.edu.my/id/eprint/62384/1/Mediating%20roles%20of%20consumer%20individual%20values%20on%20the%20relationship%20between%20exposure%20to%20global%20marketing%20activities%20and%20consumption%20behavior.pdf

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