Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior
The main goal of this study to investigate the mediating effects of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. To this end, at first the study tests the previous proposition of direct path of the effect of exposure to glob...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Malaysian Consumer and Family Economics Association
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/62384/ http://psasir.upm.edu.my/id/eprint/62384/1/Mediating%20roles%20of%20consumer%20individual%20values%20on%20the%20relationship%20between%20exposure%20to%20global%20marketing%20activities%20and%20consumption%20behavior.pdf |
| _version_ | 1848854618575994880 |
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| author | Akhoundi, Maryam Osman, Syuhaily Paim, Laily Nezakati, Hossein |
| author_facet | Akhoundi, Maryam Osman, Syuhaily Paim, Laily Nezakati, Hossein |
| author_sort | Akhoundi, Maryam |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The main goal of this study to investigate the mediating effects of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. To this end, at first the study tests the previous proposition of direct path of the effect of exposure to global marketing activities on consumption behavior (of global foods and drinks, global clothing and accessories, household appliances and communications), then to examine the mediating effects of consumer individual values on fundemental relationships using Schwartz's basic values. This research supported the significant contribution of predictor variable to consumption behavior of four proposed product categories, among them the mediating roles of consumer individual values were observed on consumption behavior of household appliances and communications. The study also highlighted significant implications for consumer affairs specialists and managers. |
| first_indexed | 2025-11-15T11:12:44Z |
| format | Article |
| id | upm-62384 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:12:44Z |
| publishDate | 2017 |
| publisher | Malaysian Consumer and Family Economics Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-623842020-01-09T07:24:57Z http://psasir.upm.edu.my/id/eprint/62384/ Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior Akhoundi, Maryam Osman, Syuhaily Paim, Laily Nezakati, Hossein The main goal of this study to investigate the mediating effects of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. To this end, at first the study tests the previous proposition of direct path of the effect of exposure to global marketing activities on consumption behavior (of global foods and drinks, global clothing and accessories, household appliances and communications), then to examine the mediating effects of consumer individual values on fundemental relationships using Schwartz's basic values. This research supported the significant contribution of predictor variable to consumption behavior of four proposed product categories, among them the mediating roles of consumer individual values were observed on consumption behavior of household appliances and communications. The study also highlighted significant implications for consumer affairs specialists and managers. Malaysian Consumer and Family Economics Association 2017 Article NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/62384/1/Mediating%20roles%20of%20consumer%20individual%20values%20on%20the%20relationship%20between%20exposure%20to%20global%20marketing%20activities%20and%20consumption%20behavior.pdf Akhoundi, Maryam and Osman, Syuhaily and Paim, Laily and Nezakati, Hossein (2017) Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. Malaysian Journal of Consumer and Family Economics, 20. 102 - 130. ISSN 1511-2802 http://www.majcafe.com/2018/08/03/vol-20-2017-2/ |
| spellingShingle | Akhoundi, Maryam Osman, Syuhaily Paim, Laily Nezakati, Hossein Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title | Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title_full | Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title_fullStr | Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title_full_unstemmed | Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title_short | Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title_sort | mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| url | http://psasir.upm.edu.my/id/eprint/62384/ http://psasir.upm.edu.my/id/eprint/62384/ http://psasir.upm.edu.my/id/eprint/62384/1/Mediating%20roles%20of%20consumer%20individual%20values%20on%20the%20relationship%20between%20exposure%20to%20global%20marketing%20activities%20and%20consumption%20behavior.pdf |