Measuring continuance participation in online communities

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Measuring continuance participation in online communities

Social commerce is an emerging digital trend that involves participation from online communities. Members of online communities have become influential in ensuring the prolonged usage of social commerce sites. Drawing on the theories of planned behavior and social support as well as satisfaction and...

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Bibliographic Details
Main Authors:	Shanmugam, Mohana, Jusoh, Yusmadi Yah, Jabar, Marzanah A., Nor, Rozi Nor Haizan
Format:	Article
Language:	English
Published:	Little Lion Scientific 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/62370/ http://psasir.upm.edu.my/id/eprint/62370/1/Measuring%20continuance%20participation%20in%20online%20communities.pdf

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