Measuring continuance participation in online communities
Social commerce is an emerging digital trend that involves participation from online communities. Members of online communities have become influential in ensuring the prolonged usage of social commerce sites. Drawing on the theories of planned behavior and social support as well as satisfaction and...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Little Lion Scientific
2017
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/62370/ http://psasir.upm.edu.my/id/eprint/62370/1/Measuring%20continuance%20participation%20in%20online%20communities.pdf |
| _version_ | 1848854615591747584 |
|---|---|
| author | Shanmugam, Mohana Jusoh, Yusmadi Yah Jabar, Marzanah A. Nor, Rozi Nor Haizan |
| author_facet | Shanmugam, Mohana Jusoh, Yusmadi Yah Jabar, Marzanah A. Nor, Rozi Nor Haizan |
| author_sort | Shanmugam, Mohana |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Social commerce is an emerging digital trend that involves participation from online communities. Members of online communities have become influential in ensuring the prolonged usage of social commerce sites. Drawing on the theories of planned behavior and social support as well as satisfaction and perceived value constructs, the purpose of this manuscript is to propose a continuance participation measurement framework. The framework integrates pertinent constructs that drive continuance participation measurement process, which applies the weighted checklist method. A simulation is performed to measure the significance level of online community sites. Additionally, data gathered from four experts confirm the efficacy of the proposed framework. The simulation discussed serves as a guideline and can be useful for developers and managers of social commerce sites for measuring the performance of their online community sites. |
| first_indexed | 2025-11-15T11:12:41Z |
| format | Article |
| id | upm-62370 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:12:41Z |
| publishDate | 2017 |
| publisher | Little Lion Scientific |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-623702020-01-08T02:55:06Z http://psasir.upm.edu.my/id/eprint/62370/ Measuring continuance participation in online communities Shanmugam, Mohana Jusoh, Yusmadi Yah Jabar, Marzanah A. Nor, Rozi Nor Haizan Social commerce is an emerging digital trend that involves participation from online communities. Members of online communities have become influential in ensuring the prolonged usage of social commerce sites. Drawing on the theories of planned behavior and social support as well as satisfaction and perceived value constructs, the purpose of this manuscript is to propose a continuance participation measurement framework. The framework integrates pertinent constructs that drive continuance participation measurement process, which applies the weighted checklist method. A simulation is performed to measure the significance level of online community sites. Additionally, data gathered from four experts confirm the efficacy of the proposed framework. The simulation discussed serves as a guideline and can be useful for developers and managers of social commerce sites for measuring the performance of their online community sites. Little Lion Scientific 2017-08 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/62370/1/Measuring%20continuance%20participation%20in%20online%20communities.pdf Shanmugam, Mohana and Jusoh, Yusmadi Yah and Jabar, Marzanah A. and Nor, Rozi Nor Haizan (2017) Measuring continuance participation in online communities. Journal of Theoretical and Applied Information Technology, 95 (15). 3513 - 3522. ISSN 1992-8645; ESSN: 1817-3195 http://www.jatit.org/volumes/ninetyfive15.php |
| spellingShingle | Shanmugam, Mohana Jusoh, Yusmadi Yah Jabar, Marzanah A. Nor, Rozi Nor Haizan Measuring continuance participation in online communities |
| title | Measuring continuance participation in online communities |
| title_full | Measuring continuance participation in online communities |
| title_fullStr | Measuring continuance participation in online communities |
| title_full_unstemmed | Measuring continuance participation in online communities |
| title_short | Measuring continuance participation in online communities |
| title_sort | measuring continuance participation in online communities |
| url | http://psasir.upm.edu.my/id/eprint/62370/ http://psasir.upm.edu.my/id/eprint/62370/ http://psasir.upm.edu.my/id/eprint/62370/1/Measuring%20continuance%20participation%20in%20online%20communities.pdf |