Malaysian consumer spending patterns during festive season

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Malaysian consumer spending patterns during festive season

Malaysia was recognized as a unique country where multitude of festival and events were celebrated due to multicultural community. One of the prominent festivals was EidulFitr whereby literally all Malaysian will celebrate it together. However, despite the happy celebration, some of the consumer m...

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Bibliographic Details
Main Authors:	Abdullah, Nuraini, Sabriis, Mohamad Fazli
Format:	Article
Language:	English
Published:	Globeedu Group 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/62338/ http://psasir.upm.edu.my/id/eprint/62338/1/Malaysian%20consumer%20spending%20patterns%20during%20festive%20season.pdf

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