Investigating sport tourists’ perceived attributes of Muay Thai, event satisfaction and behavioural intentions of attending future events

Investigating sport tourists’ perceived attributes of Muay Thai, event satisfaction and behavioural intentions of attending future events

The purpose of this study was to investigate which determinants of the theory of planned behaviour (attitudes, subjective norms and perceived behavioural control), perceived attributes and event satisfaction are the best predictors of behavioural intentions in attending future Muay Thai events in Th...

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Bibliographic Details
Main Authors: Popa, Arporn, Yusof, Aminuddin, Soh, Kim Geok
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2017
Online Access:http://psasir.upm.edu.my/id/eprint/62209/
http://psasir.upm.edu.my/id/eprint/62209/1/Investigating%20sport%20tourists%E2%80%99%20perceived%20attributes%20of%20Muay%20Thai.pdf

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