Impact of culture on Social Media usage within public - private organizations using Technology Acceptance Model

Impact of culture on Social Media usage within public - private organizations using Technology Acceptance Model

Social Media and other web technologies have experienced an extraordinary rate of growth over the past few years. This conceptual paper aims to propose the innovative link between Corporate Culture and Social Media usage, supported by Technology Acceptance Model. For the sake of content sharing and...

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Bibliographic Details
Main Authors: Mohsin Ali, Rana, Bali Mahomed, Anuar Shah, Raja Yusof, Raja Nerina
Format: Article
Language:English
Published: Publications International 2017
Online Access:http://psasir.upm.edu.my/id/eprint/62093/
http://psasir.upm.edu.my/id/eprint/62093/1/Impact%20of%20culture%20on%20Social%20Media%20usage%20within%20public%20-%20private%20organizations%20using%20Technology%20Acceptance%20Model.pdf

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