Factors influencing consumer’s intention towards online grocery shopping

Factors influencing consumer’s intention towards online grocery shopping

Online platform nowadays has started to replace the traditional market and require consumers to change their buying habits and patterns extensively. Thus, the trend of having grocery delivered to the doorstep has been introduced to Malaysian consumers especially who lives in urban area. Previous stu...

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Bibliographic Details
Main Authors: Sulastri, Anis Shaira, Mohd Nawi, Nolila, Abdullah, Amin Mahir, Abd Latif, Ismail
Format: Article
Language:English
Published: International Organization of Scientific Research 2017
Online Access:http://psasir.upm.edu.my/id/eprint/61859/
http://psasir.upm.edu.my/id/eprint/61859/1/Factors%20influencing%20consumer%E2%80%99s%20intention%20towards%20online%20grocery%20shopping%20.pdf

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