Developing & validating a measure for PR professionals’ self-efficacy

Developing & validating a measure for PR professionals’ self-efficacy

For the past three decades self-efficacy studies have been conducted in social science and other fields of academic endeavor. However, sufficient evidence has clearly shown that this research interest seems to neglect Public Relations (i.e. PR) discipline as there are hardly traceable works connecte...

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Bibliographic Details
Main Authors: Gusau, Ahmed Lawal, Abdullah, Zulhamri, Tamam, Ezhar, Mohd Hasan, Nurul Ain
Format: Article
Language:English
Published: Canadian Center of Science and Education 2017
Online Access:http://psasir.upm.edu.my/id/eprint/61437/
http://psasir.upm.edu.my/id/eprint/61437/1/Developing%20%26%20validating%20a%20measure%20for%20PR%20professionals%E2%80%99%20self-efficacy.pdf

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