Determinants of online purchase intention and moderating role of trust in social network websites in Malaysia

Determinants of online purchase intention and moderating role of trust in social network websites in Malaysia

The rapid growth of social networking sites (SNSs) has led to a change in marketing strategies and purchase behaviour of consumers. Drawing on the Extended Unified Theory of Acceptance and Use of Technology, a theoretical basis for the online buying intention based trust, performance expe...

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Bibliographic Details
Main Authors: Fard, Saeideh Sharifi, Tamam, Ezhar, Hassan, Md Salleh, Waheed, Moniza
Format: Article
Language:English
Published: IDOSI Publications 2017
Online Access:http://psasir.upm.edu.my/id/eprint/61420/
http://psasir.upm.edu.my/id/eprint/61420/1/Determinants%20of%20online%20purchase%20intention%20and%20moderating%20role%20of%20trust%20in%20social%20network%20websites%20in%20Malaysia.pdf

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