Customer’s expectation, perception and satisfaction with service quality of a fitness center in Malaysia

This study examined customer’s expectation, perception and satisfaction with service quality of a fitness centre in Malaysia. The study also investigated whether there are differences in satisfaction with service quality based on gender and ethnicity of fitness centre customers. Data were collected...

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Main Authors: Yusof, Aminuddin, Joseph, Jacklyn, M. Shah, Parilah
Format: Article
Language:English
Published: AkiNik Publications 2017
Online Access:http://psasir.upm.edu.my/id/eprint/61271/
http://psasir.upm.edu.my/id/eprint/61271/1/Customer%E2%80%99s%20expectation%2C%20perception%20and%20satisfaction%20with%20service%20quality%20of%20a%20fitness%20center%20in%20Malaysia.pdf
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author Yusof, Aminuddin
Joseph, Jacklyn
M. Shah, Parilah
author_facet Yusof, Aminuddin
Joseph, Jacklyn
M. Shah, Parilah
author_sort Yusof, Aminuddin
building UPM Institutional Repository
collection Online Access
description This study examined customer’s expectation, perception and satisfaction with service quality of a fitness centre in Malaysia. The study also investigated whether there are differences in satisfaction with service quality based on gender and ethnicity of fitness centre customers. Data were collected using questionnaires distributed to all members of one fitness centre (N =248). The results showed demographic variables not important in evaluating service quality. On the other hand, empathy and assurance were found to be the two most important dimensions for customer’s satisfaction with fitness centers in Malaysia. However, all dimensions of service quality were discovered to have negative means indicating customers are dissatisfied will all aspects of service quality at the fitness centre. The results were discussed based on the gap model. Implications of the study for fitness centers were also provided in the paper.
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spelling upm-612712022-03-04T07:53:44Z http://psasir.upm.edu.my/id/eprint/61271/ Customer’s expectation, perception and satisfaction with service quality of a fitness center in Malaysia Yusof, Aminuddin Joseph, Jacklyn M. Shah, Parilah This study examined customer’s expectation, perception and satisfaction with service quality of a fitness centre in Malaysia. The study also investigated whether there are differences in satisfaction with service quality based on gender and ethnicity of fitness centre customers. Data were collected using questionnaires distributed to all members of one fitness centre (N =248). The results showed demographic variables not important in evaluating service quality. On the other hand, empathy and assurance were found to be the two most important dimensions for customer’s satisfaction with fitness centers in Malaysia. However, all dimensions of service quality were discovered to have negative means indicating customers are dissatisfied will all aspects of service quality at the fitness centre. The results were discussed based on the gap model. Implications of the study for fitness centers were also provided in the paper. AkiNik Publications 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/61271/1/Customer%E2%80%99s%20expectation%2C%20perception%20and%20satisfaction%20with%20service%20quality%20of%20a%20fitness%20center%20in%20Malaysia.pdf Yusof, Aminuddin and Joseph, Jacklyn and M. Shah, Parilah (2017) Customer’s expectation, perception and satisfaction with service quality of a fitness center in Malaysia. International Journal of Physical Education, Sports and Health, 4 (1 pt. C). pp. 146-150. ISSN 2394-1685; ESSN: 2394-1693 https://www.kheljournal.com/archives/?year=2017&vol=4&issue=1&part=C&ArticleId=802
spellingShingle Yusof, Aminuddin
Joseph, Jacklyn
M. Shah, Parilah
Customer’s expectation, perception and satisfaction with service quality of a fitness center in Malaysia
title Customer’s expectation, perception and satisfaction with service quality of a fitness center in Malaysia
title_full Customer’s expectation, perception and satisfaction with service quality of a fitness center in Malaysia
title_fullStr Customer’s expectation, perception and satisfaction with service quality of a fitness center in Malaysia
title_full_unstemmed Customer’s expectation, perception and satisfaction with service quality of a fitness center in Malaysia
title_short Customer’s expectation, perception and satisfaction with service quality of a fitness center in Malaysia
title_sort customer’s expectation, perception and satisfaction with service quality of a fitness center in malaysia
url http://psasir.upm.edu.my/id/eprint/61271/
http://psasir.upm.edu.my/id/eprint/61271/
http://psasir.upm.edu.my/id/eprint/61271/1/Customer%E2%80%99s%20expectation%2C%20perception%20and%20satisfaction%20with%20service%20quality%20of%20a%20fitness%20center%20in%20Malaysia.pdf