Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement

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Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement

Bibliographic Details
Main Authors:	Lee, Kar Wai, Osman, Syuhaily
Format:	Article
Published:	Malaysia Consumer and Family Economy Association 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/61213/

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