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Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
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Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement

Bibliographic Details
Main Authors: Lee, Kar Wai, Osman, Syuhaily
Format: Article
Published: Malaysia Consumer and Family Economy Association 2017
Online Access:http://psasir.upm.edu.my/id/eprint/61213/
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