APA (7th ed.) Citation

Hong, K. T., Ng, S. I., Raja Yusof, R. N., & Kaliappan, S. R. (2017). Cause-related marketing: It`s applicability in hypermarket context. Universiti Putra Malaysia.

Chicago Style (17th ed.) Citation

Hong, Kay Tze, Siew Imm Ng, Raja Nerina Raja Yusof, and Shivee Ranjanee Kaliappan. Cause-related Marketing: It`s Applicability in Hypermarket Context. Universiti Putra Malaysia, 2017.

MLA (9th ed.) Citation

Hong, Kay Tze, et al. Cause-related Marketing: It`s Applicability in Hypermarket Context. Universiti Putra Malaysia, 2017.