Assessment of "Cuti-Cuti Malaysia" as an Advertising Campaign Among Residents in Peninsular Malaysia

Assessment of "Cuti-Cuti Malaysia" as an Advertising Campaign Among Residents in Peninsular Malaysia

The tourism industry in Malaysia is the second largest contributor to the country's economy. The parties involved, especially Ministry of Tourism Malaysia, is making great efforts to promote tourism destinations in the country to local and foreign tourists. One of the programs that had been...

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Bibliographic Details
Main Author: Ibrahim, Norhizaliney
Format: Thesis
Language:English
English
Published: 2006
Subjects:
Tourism - Government policy - Malaya
Holidays - Malaya
Online Access:http://psasir.upm.edu.my/id/eprint/6102/
http://psasir.upm.edu.my/id/eprint/6102/1/FH_2006_9%20%28baru%29.pdf

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