Apple versus samsung patent lawsuit: an issue and crisis management approach

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Apple versus samsung patent lawsuit: an issue and crisis management approach

Crises are commonplace and it can be happened at any point of the organization process. Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations, as a small scale antagonist can pose a serious threat to the protagonist. Hence, i...

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Bibliographic Details
Main Authors:	Chan, Tak Jie, Mohd Hasan, Nurul Ain
Format:	Article
Language:	English
Published:	Global Academic Excellence 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/60903/ http://psasir.upm.edu.my/id/eprint/60903/1/Apple%20versus%20samsung%20patent%20lawsuit%20an%20issue%20and%20crisis%20management%20approach.pdf

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