Antecedents and outcomes of destination image of Malaysia

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Antecedents and outcomes of destination image of Malaysia

The main objective of this paper is to analyse the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. This...

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Bibliographic Details
Main Authors:	Kani, Yusuf, Abdul Aziz, Yuhanis, Sambasivan, Murali, Bojei, Jamil
Format:	Article
Language:	English
Published:	Elsevier 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/60870/ http://psasir.upm.edu.my/id/eprint/60870/1/Antecedents%20and%20outcomes%20of%20destination%20image%20of%20Malaysia.pdf

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