Antecedents and outcomes of destination image of Malaysia
The main objective of this paper is to analyse the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. This...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60870/ http://psasir.upm.edu.my/id/eprint/60870/1/Antecedents%20and%20outcomes%20of%20destination%20image%20of%20Malaysia.pdf |
| _version_ | 1848854288879583232 |
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| author | Kani, Yusuf Abdul Aziz, Yuhanis Sambasivan, Murali Bojei, Jamil |
| author_facet | Kani, Yusuf Abdul Aziz, Yuhanis Sambasivan, Murali Bojei, Jamil |
| author_sort | Kani, Yusuf |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The main objective of this paper is to analyse the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. This paper also investigates the moderating role of perceived risk between destination image and revisit intention. A questionnaire-based survey was conducted on international tourists from five countries of West Asia. The key findings of this study are the mediating roles of destination image, destination attachment, and destination satisfaction and moderating role of perceived risk. The results provide evidence concerning the role of mediators and moderators of the study. Theoretical contributions are discussed, with future research suggested. |
| first_indexed | 2025-11-15T11:07:30Z |
| format | Article |
| id | upm-60870 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:07:30Z |
| publishDate | 2017 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-608702019-03-25T09:55:32Z http://psasir.upm.edu.my/id/eprint/60870/ Antecedents and outcomes of destination image of Malaysia Kani, Yusuf Abdul Aziz, Yuhanis Sambasivan, Murali Bojei, Jamil The main objective of this paper is to analyse the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. This paper also investigates the moderating role of perceived risk between destination image and revisit intention. A questionnaire-based survey was conducted on international tourists from five countries of West Asia. The key findings of this study are the mediating roles of destination image, destination attachment, and destination satisfaction and moderating role of perceived risk. The results provide evidence concerning the role of mediators and moderators of the study. Theoretical contributions are discussed, with future research suggested. Elsevier 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/60870/1/Antecedents%20and%20outcomes%20of%20destination%20image%20of%20Malaysia.pdf Kani, Yusuf and Abdul Aziz, Yuhanis and Sambasivan, Murali and Bojei, Jamil (2017) Antecedents and outcomes of destination image of Malaysia. Journal of Hospitality and Tourism Management, 32. 89 - 98. ISSN 1447-6770; ESSN: 1839-5260 https://reader.elsevier.com/reader/sd/pii/S1447677017300025?token=8083BDB540B2AC37ABBECF53F797D76E1B1750B13DA1D77038D2A92B1A7986DBA10B48329C14EDF526B13FFCD896DF68 10.1016/j.jhtm.2017.05.001 |
| spellingShingle | Kani, Yusuf Abdul Aziz, Yuhanis Sambasivan, Murali Bojei, Jamil Antecedents and outcomes of destination image of Malaysia |
| title | Antecedents and outcomes of destination image of Malaysia |
| title_full | Antecedents and outcomes of destination image of Malaysia |
| title_fullStr | Antecedents and outcomes of destination image of Malaysia |
| title_full_unstemmed | Antecedents and outcomes of destination image of Malaysia |
| title_short | Antecedents and outcomes of destination image of Malaysia |
| title_sort | antecedents and outcomes of destination image of malaysia |
| url | http://psasir.upm.edu.my/id/eprint/60870/ http://psasir.upm.edu.my/id/eprint/60870/ http://psasir.upm.edu.my/id/eprint/60870/ http://psasir.upm.edu.my/id/eprint/60870/1/Antecedents%20and%20outcomes%20of%20destination%20image%20of%20Malaysia.pdf |