Adapting domestic product within cultural migration in Malaysia

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Adapting domestic product within cultural migration in Malaysia

Planning one new product for the cultural migrating community, users determined needs may be particularly unpredictable in a changing society. The growth of products from abroad might overlook the diversity of users’ culture. This shift is a challenge product planner and political experts. This pape...

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Bibliographic Details
Main Authors:	Abdul Rahman, Ahmad Rizal, Suhirman, M.
Format:	Article
Language:	English
Published:	2017
Online Access:	http://psasir.upm.edu.my/id/eprint/60769/ http://psasir.upm.edu.my/id/eprint/60769/1/Adapting%20domestic%20product%20within%20cultural%20migration%20in%20Malaysia.pdf

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