Challenges in innovation in halal product development: understanding the hurdles

Interest and awareness in halal food products have grown tremendously over the years; however, the ability to produce innovative products such as ingredients or replacing a functional ingredient in existing products is still a big challenge. Mass production and convincing the manufacturer to adopt t...

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Main Author: Bakar, Jamilah
Format: Conference or Workshop Item
Language:English
Published: Halal Products Research Institute, Universiti Putra Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/60586/
http://psasir.upm.edu.my/id/eprint/60586/1/M26.pdf
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author Bakar, Jamilah
author_facet Bakar, Jamilah
author_sort Bakar, Jamilah
building UPM Institutional Repository
collection Online Access
description Interest and awareness in halal food products have grown tremendously over the years; however, the ability to produce innovative products such as ingredients or replacing a functional ingredient in existing products is still a big challenge. Mass production and convincing the manufacturer to adopt the innovative product is undeniably difficult. Therefore, this paper is an attempt to examine and share some experiences starting from developing the idea to the bench work, filing of patent and eventually possible commercialization.
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format Conference or Workshop Item
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institution Universiti Putra Malaysia
institution_category Local University
language English
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publishDate 2014
publisher Halal Products Research Institute, Universiti Putra Malaysia
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spelling upm-605862018-06-07T08:46:09Z http://psasir.upm.edu.my/id/eprint/60586/ Challenges in innovation in halal product development: understanding the hurdles Bakar, Jamilah Interest and awareness in halal food products have grown tremendously over the years; however, the ability to produce innovative products such as ingredients or replacing a functional ingredient in existing products is still a big challenge. Mass production and convincing the manufacturer to adopt the innovative product is undeniably difficult. Therefore, this paper is an attempt to examine and share some experiences starting from developing the idea to the bench work, filing of patent and eventually possible commercialization. Halal Products Research Institute, Universiti Putra Malaysia 2014 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/60586/1/M26.pdf Bakar, Jamilah (2014) Challenges in innovation in halal product development: understanding the hurdles. In: Malaysia International Halal Research & Education Conference 2014 (MIHREC 2014), 2-4 Dec. 2014, Marriott Putrajaya Hotel, Malaysia. (p. 263).
spellingShingle Bakar, Jamilah
Challenges in innovation in halal product development: understanding the hurdles
title Challenges in innovation in halal product development: understanding the hurdles
title_full Challenges in innovation in halal product development: understanding the hurdles
title_fullStr Challenges in innovation in halal product development: understanding the hurdles
title_full_unstemmed Challenges in innovation in halal product development: understanding the hurdles
title_short Challenges in innovation in halal product development: understanding the hurdles
title_sort challenges in innovation in halal product development: understanding the hurdles
url http://psasir.upm.edu.my/id/eprint/60586/
http://psasir.upm.edu.my/id/eprint/60586/1/M26.pdf