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The antecedents of halal Malaysia brand equity based on consumers tolerance on product cue attributes

Previous studies on Halal logo only evolved around consumer’s decision making without considering and addressing what is the actual contribution of such logo instead of its influence in consumer’s decision making. To date, none of the studies sees beyond the Halal stamp as a logo itself. Nevertheles...

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Bibliographic Details
Main Authors:	Wan Ismail, Wan Rusni, Othman, Mohhidin, Abdul Rahman, Russly, Kamarulzaman, Nitty Hirawaty, Ab Rahman, Suhaimi
Format:	Conference or Workshop Item
Language:	English
Published:	Halal Products Research Institute, Universiti Putra Malaysia 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/60510/ http://psasir.upm.edu.my/id/eprint/60510/1/M9.pdf

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