Wan Ismail, W. R., Othman, M., Abdul Rahman, R., Kamarulzaman, N. H., & Ab Rahman, S. (2014). The antecedents of halal Malaysia brand equity based on consumers tolerance on product cue attributes. Halal Products Research Institute, Universiti Putra Malaysia.
Chicago Style (17th ed.) CitationWan Ismail, Wan Rusni, Mohhidin Othman, Russly Abdul Rahman, Nitty Hirawaty Kamarulzaman, and Suhaimi Ab Rahman. The Antecedents of Halal Malaysia Brand Equity Based on Consumers Tolerance on Product Cue Attributes. Halal Products Research Institute, Universiti Putra Malaysia, 2014.
MLA (9th ed.) CitationWan Ismail, Wan Rusni, et al. The Antecedents of Halal Malaysia Brand Equity Based on Consumers Tolerance on Product Cue Attributes. Halal Products Research Institute, Universiti Putra Malaysia, 2014.